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Perennially Classic – N.Y. Market For The Bath

As seen on this page, stripes are always in vogue, updated with in-fashion colors, changes in width, and creative pattern and texture treatments.

Soft Underfoot

Launching is a new group of reversible micro-poly bath rugs that are exceptionally soft underfoot, not only because of the pile, but because of the dual-layer construction. Color-and-white patterns reverse to a solid for two looks in one. Riviera Home USA, 212-967-2014,

Striped Artistry

Made with 100 percent, long-staple Turkish cotton, tufted bath rugs are crafted using the company’s innovative technology that results in superior softness and absorbency. Even after repeated washing, the fluffy appearance and soft touch are maintained. The mat is offered in varied designs and colors. Veritas USA, 646-590-3894,

Sculptural Holder

The Mod-Art sculpture is a functional, versatile vanity accessory that can hold cosmetics, make-up tools or toothbrushes—a conversation piece with purpose. Taymor Industries, Inc., 800-388-9887,

Innovative Twist

The BCI Elan towel incorporates innovative Smart Twist technology that involves wrapping fine yarn around thicker low-twist yarn, resulting in a low-lint, all-cotton towel with a unique texture. With a soft feel and elegant look, the towels are loftier and more absorbent than standard combed yarn towels. The use of eco-friendly Better Cotton Initiative (BCI) cotton adds a sustainable advantage to the construction. Trident, 212-684-6342,

Earthenware Look

The natural and hand-made Terra Collection includes accessories made with ceramic in a terracotta finish. The feel is slightly rough with the look of earthenware. The accessories are also available in white. The showe curtain in burgundy and blush features ombre stripes on linen textured fabric. Splash Home, 888-225-2709

Lodge Lovely

The Trail Ridge shower curtain is heat transfer printed on textured polyester with artwork by Ta Da Innovations. The design is a colorful take on the lodge look, complete with all of the key woodsy animal icons. Bacova Guild Ltd., 540-863-2600,

Wintertime Fun

The Country Friends Collection includes a shower curtain, towel, bath rug and three-dimensional accessories that feature a rustic country snowmen scene, accented with gray and white buffalo plaid. Avanti Linens, 800-360-0836,

New Plush Options

The company adds to its Pearl Plush bath rug success with the debut of the Ribbed Pearl Plush soft rugs in new colors. Made with the finest microfiber polyester yarns, the rugs include a memory foam core and anti-skid backing. Each two-piece set includes a 21- by 34- and 17- by 24-inch rug. Chesapeake Merchandising, 212-576-1136,

Bordered Beauty

Whipstitch towels are made in Portugal with 100 percent cotton. The textured towel body is finished with a whipstitched border in contrasting colors. The collection includes bath and hand towels, bath sheets and washcloths. Colors offered are white, linen, blush and platinum. Espalma By Cobra, 212-679-8046,

Southwest Inspiration

Inspired by the American Southwest, the Dune Collection features a patchwork of iconic desert motifs and ticking stripes in combination with natural tonalities. The shower curtain is a cotton/polyester blend that includes texture and the printed patchwork Dune motifs. Creative Bath Products, Inc., 631-582-8000,

Marvelous Medallions

The Bella Collection is a celebration of delicate intricacy in its use of medallion patterns colored in trend-right dusty pinks, purples and grays. Avanti Linens, 800-360-0836,

Textured Yet Streamlined

The Fillmore Collection of ceramic bath accessories presents a design centered on fine ribbing and curved lines. The grouping includes: (shown) waste basket, cotton jar with lid, toothbrush holder, lotion dispenser and tray, as well as (not shown) soap dish, tissue holder and tumbler. Kassatex, 212-686-5533,

Silver Ions For Freshness

Egyptian Ambisoft superior quality towels are manufactured with a smooth and strong yarn made with Egyptian cotton. In additon to being soft, absorbent, durable and low lint, the towels incorporate an innovative technology that amalgamates the Smart Twist technique with Intelifresh technology. A polymer-based system featuring silver ions embedded homogeneously into the fabric prevents unwanted accumulation of bacteria across the surface. Trident, 212-684-6342,

Ruffled Robe

The Kids Ruffled Hooded Terry bathrobe is made with 100 percent Turkish combed cotton in a looped terry construction. The hooded robe is available in a solid pink or purple and features a ruffled edge at the sleeve cuff and at the bottom edge. Soft and plush, the full-length children’s robe includes a hanger loop, deep front pockets with pleated detail and a never-lose belt stitched down in the back. Stitching in the neck area is covered for added comfort. Sizes offered include small (ages 5 to 6), medium (ages 7 to 9), and large (ages 10 to 12). LINUM HOME TEXTILES, 201-933-0300,

Bath Mat Set

The Avani two-piece bath mat set is made with 100 percent cotton. The yarns are tufted for height, absorbency and softness. The mats measure 20 by 32 and 20 by 20 inches. Colors offered are burgundy (shown), aqua, black, coral, ivory, mocha, red and taupe. Ramallah Trading Company, Inc., 718-439-5555,

Elegant Ribbing

Brayden accessories (shown) are made with resin and feature a ribbed effect in neutral shades of cream and beige with a pearlized finish. A coordinating semi-sheer Brayden shower curtain presenting textured woven stripes in shades of taupe, beige and cream is also available. Famous Home Fashions Inc., 800-465-4566,

Turkish Cotton

These fluffy towels are made with 100 percent long-staple Turkish cotton grown in the Aegean region of Turkey. The company’s innovative technology results in superior softness and absorbency so that even after repeated washings, the towels maintain a fluffy appearance and soft touch. The towels are available in a variety of designs, weights and colors. Veritas USA, 646-590-3894,

Jacquard Pestemal

Made in Turkey with 100 percent Turkish cotton, the jacquard double-weaved Sea Breeze Pestemal beach towel is soft, highly absorbent, fast drying and lightweight. It is ideal for use as a beach towel, summer and travel wrap, picnic blanket and spa towel. The pestemal measures 35 by 70 inches and is available in sky blue, turquoise, navy, pink, orange and gray. LINUM HOME TEXTILES, 855-933-0300,

Soft & Relaxed Experience

Towels from the Homestead Collection (shown) reflect a rustic charm and promise a cozy, relaxed after-bath experience. During N.Y. Market, new offerings will be shown in two other collections in addition to Homestead: Luxe Suite that offers soft, lofty bath towels at home in luxury settings, and Urban Loft that presents livable textures and patterns in contemporary colors. Micro Cotton, +91 (4254) 223450,

Viscose Solids & Stripes

Made in Turkey, the 700 -gram viscose from bamboo towel is available in 26 solid and two striped colors. Daisy House, 303-665-9292,

Micro Cotton Appoints Gregory Hasson Senior VP

Sharadha Terry Products Ltd., the manufacturer of Micro Cotton® bath linens, has appointed Gregory Hasson senior vice-president sales. “Innovation is the backbone of our brand. We don’t just make products, but provide bespoke solutions for retailers. Taking our innovative products to market requires experience and market expertise, and Gregory is the right fit for our objectives,” says Sharadha Terry Products director, D. Vikram Krishna. “His expertise in managing large retail accounts will be a great boost for the brand in the U.S. region.” Mr. Hasson reports to Mr. Krishna. Micro Cotton®’s growing stateside sales, service and design team is one result of the brand’s efforts to capture market share in retail and institutional segments. Currently, Micro Cotton® products can be found in major retailers nationwide, including Macy’s, Bed Bath & Beyond, Dillard’s and Belk. Micro Cotton, +91 (4254) 223450,