Show Preview December 2017

Heimtextil Preview –


Highlights of resources and events at Heimtextil held in Frankfurt, Germany, from Jan. 9 to 12, 2018



From Ibena, the contemporary styled collection of throws and blankets is crafted in Germany in a range of fibers, including 100 percent GOTS certified organic cotton, and cotton/acrylic, cotton/merino wool and cotton/linen blends. Ibena, in the U.S. through Stellar Alliance, 212-256-6306


The Contemporary Collection includes a trend toward khaki. Shown are (from left clockwise): Turkish full pile printed velvet that combines deep and light neutrals, genuine Mongolian fur in green, Belgian cut velvet in geometric pattern, Turkish textured jacquard in modern floral, Turkish chenille jacquard in traditional pattern and Turkish full pile velvet in distressed neutrals. Caldeira, +44 151 290 9090,

Linum Home Textiles

The Lydia Collection of bath towels is made with 100 percent premium Turkish cotton terry. Towels feature intricate appliqué embroidery with metallic sparkle on a textured woven border. The grouping includes bath and hand towels, and washcloths. Colors available: twilight (shown), light gray, cream, white, latte and teal blue. Linum Home Textiles, 855-933-0300,

Micro Cotton

The newest collection is the Liz Claiborne Superb Micro Cotton towel set offered in a variety of colorways and available in a six-piece set exclusively at JC Penney. Micro Cotton, +91 (4254) 223450,


Vossen has been producing towels and bathrobes in Austria since 1925. The Allegra bathrobe, shown in shell, is made with 90 percent cotton and 10 percent polyester. Vossen, in the U.S. through Stellar Alliance, 212-256-6306


The Fibrosoft Turkish Towels are made with Aegean 100 percent long-staple Turkish cotton with an innovative
technology that creates a larger surface area for maximum absorbency and greater softness. They are extremely fluffy and will remain soft and lofty after repeated washings. Colors available include white, iron, atmosphere and dark frost. Sizes offered: 13 by 13, 20 by 30 and 30 by 56 inches.Veritas USA, 646-590-3894,

Premier Fine Linens

Premier Fine Linens presents several brands that focus on bringing quality and sustainability to consumers. Among them is Linacel, an eco-friendly and OEKO-TEX certified blend of linen and lyocell in a fabric that projects the appearance of linen, yet embodies the soft hand of lyocell. Linen can absorb a fair amount of moisture without feeling unpleasantly damp to the skin, unlike cotton. Linen is a durable, strong fabric and is stronger wet than dry. The fibers do not stretch and are resistant to damage from abrasion. Lyocell fibers are soft, absorbent, strong when wet or dry and resistant to wrinkles. This blend of lyocell and linen includes properties well-suited for bedding in terms of performance and comfort. Premier Fine Linens, +91-422-2221223,

Getting To Know Veritas: The Brand Behind The Brands

Headquartered in Denizli, Turkey, Veritas has established a worldwide reach, working with retail customers globally and maintaining showrooms in Moscow, Kiev, Istanbul, Paris and Dusseldorf, in addition to its U.S. base in suite 1904, 230 Fifth Avenue, N.Y. Veritas is a producer of high-quality terry towels, robes, bath mats and rugs made with 100 percent legendary long-staple Turkish cotton. Through the use of exclusive yarns, innovative technologies and special physical processes, the products created achieve superior softness, loft and absorbency.
Veritas continually pushes the industry forward with new ideas and categories in the products it offers. According to Cagri Ovayurt, managing director, “We have brought the technology, the newness, the difference and the ideas that have not been considered before to home textiles. As the core Turkish towel supplier of most of the high-end brands in U.S., we focus on making our customers pioneers in the market through our smart technologies. Our towels should be the most absorbent, the fluffiest and the most durable. We do not only innovate in the towel and bathrobe business, but also in other home fashions categories, such as bedding, throws and slippers.”
What sets Veritas apart from other Turkish cotton suppliers is its focused point of view in how it explores product development. “We always listen to our customers’ needs and develop products that satisfy a missing element in their assortment. At Veritas, our philosophy is that innovation is everything and nothing is impossible,” says Ovayurt.
“We don’t strive to be the biggest company and we don’t need to work with everyone in the market,” Ovayurt explains. “Our goal is to create long-term partnerships with our customers in which we can both grow together and that allow us to keep being the best at what we do.”
Veritas USA, 646-590-3894,

Lenzing Adapts Modal To Maintain Technological Leadership

Building on 50 years of experience in producing Modal®, Lenzing continues to adapt and update the production process, underscoring its goal of technological leadership. “Specialization is a key element of Lenzing’s strategy. The share of specialty fibers at Lenzing should be increased to 50 percent of turnover by the year 2020. Lenzing Modal® fibers and the MicroModal® branded fibers play an important part in this. Lenzing is and shall continue to be one of the technological leaders in the field of Modal production, even after 50 years. We are working continuously on improvements to our processes and have set further benchmarks in Modal production with the adaptation of our production steps,” explains Robert van de Kerkhof, cco, Lenzing Group.
The advantages of adapting the Modal production process are clear: customers benefit from the very good processability, which makes it easier to produce high-quality yarns. Different climatic zones, which can lead to problems with processing, play a less important role. Even different spinning technologies play a lesser role when processing the new Lenzing Modal® fibers. Moreover, higher production efficiency could be reached in the spinning mill. A patent has been filed for this new technology, making Lenzing Modal fibers universally applicable in the fiber processing industry.
Certification according to Standard 100 by OEKO-TEX® Class 1 makes the fibers well-suited for use in babies’ and children’s clothing, which could be a future market for Lenzing Modal® fibers. The Lenzing Modal® fiber production is largely based on beech wood and the fibers are biodegradable. Thanks to the eco-friendly production at the site in Lenzing – with high recovery rates of process ingredients and very low air emissions – Lenzing Modal® fibers are the “Edelweiss® fiber technology fibers.” Lenzing Modal® fibers were awarded the EU-Eco Label AT/016/001.
For more about Lenzing: 212-944-7898,

Trends Showcased At Heimtextil

Headed by trend agency Franklin Till Studio, the Heimtextil Trends aim to inspire and inform. Reflecting the theme “The future is urban” and based on the premise that by the 22nd century we’ll almost all be city dwellers, the Trend book and fair’s Theme Park in Hall 6.0 showcase ideas on how future rooms will be designed by exploring four concepts:
The Flexible Space: Living spaces will shrink and multi-purpose concepts will increase, with transformable furniture and adaptable spatial configurations.
The Healthy Space: Living in cities seals us away from the outdoors, so indoor spaces have a profound effect on our well-being. From integration of plants to innovative solutions for purified air, the healthy interior space is on the rise.
The Re-Made Space: To cope with mountains of trash, cities of the future need to repurpose waste into new resources and create more sustainable urban environments.
The Maker Space: The growing Maker Movement and the demand for self-realization through making is revolutionizing production. These changes are leading to a vision of the future city as a place of self-sufficiency.
Design & Color Trends
Five additional themes provide an outlook on trends in colors, materials and designs for the 2018/19 season.
Relax/Recharge: This design direction harnesses the power of color to bring energy balance to over-stimulated, urbanized lifestyles. The total immersion in color features single hues in multiple tones within the red and blue spectrums.
Perfect Imperfection: A return to the artisanal brings the emergence of “imperfect” designs with products that bear the marks of their making. The direction speaks to historical revival as well as classic durability by way of workwear-inspired functional twill, and centers on indigo colorways.
Soft Minimal: In an age of urbanization and space shortages, fabric is adaptable. Interiors that offer simple, elegant solutions to be cherished for a lifetime are prized over materials replaced on a seasonal basis. Muted pastels and neutral shades are complemented by matte black for timeless elegance.
Adapt + Assemble: Designed for nomadic living, furnishings are made to move, with modular, interchangeable designs stripped of unnecessary detailing. Here, bright primary colors insure a playful appearance.
Urban Oasis: Green is used to replenish and energize. Tone-on-tone green hues, at times mixed with matte pink, provide a refreshing quality to spaces and products, with textural elements that replicate or mimic nature, imbuing products with a rich, indulgent feeling.
For more details on the Trend book, Theme Park and the Heimtextil event, visit
Shown, courtesy of Messe Frankfurt GmbH: (above) The Urban Nomad Mobile Sofa by Hannabi illustrating The Flexible Space concept and (below) Amazonia by Pepe Penalver, respresenting the Urban Oasis green palette.