Market Preview March 2018

Spring Bouquet – NY Market For The Bedroom


A garden full of resources in showrooms during the New York Home Fashions Market, March 19 to 22, 2018 across major product categories

In Vogue – Constructions, colors and printing techniques that draw one in to touch and feel dominate today’s successful bedding options


Sweet Dream

From the J. Queen brand, Dream is a woven damask jacquard with an overprint of a distressed watercolor technique. The fabrication blends different fibers allowing the fabric to take to the print in some areas and resist in other areas. Tones of natural colors are combined with a crushed velvet accent. The oversized comforter is embellished with a solid velvet piping. J. Queen New York, 212-414-1555,

Artful Abundance

From Mirabello Carrara in Italy, opulence abounds in the floral-rich Orleans pattern on a throw with one side in velvet and the reverse in cotton sateen, and decorative pillows. Through Gigi and Cici, 917-829-1088,,

Island Calm

From the Tommy Bahama line, La Prima Stripe presents soft blues and watercolor stripes for a simplified, calming “island” look. Revman International, Inc., 212-894-3100,

Bountiful Bouquets

From Mirabello Carrara in Italy, the Fiori di Caravaggio design features richly hued and detailed flowers on a solid ground. The duvet sets are 300-thread-count cotton sateen. Through Gigi and Cici, 917-829-1088,,


Timeless Toile

The Classic Toile design is available in black (shown) and taupe. Popular since the 1700s, toile print features figures posing in romantic countryside landscapes and projects Old World charm. The pattern reverses to a ticking stripe for two looks in one. Greenland Home Fashions, 800-677-8140,

Let’s Hear It For Herringbone!

A classic pattern with a refined aesthetic, the herringbone tire weave of the Torrin Collection creates a timeless look with endless comfort. Crafted with ring-spun yarn and finished with a double-knotted fringe, the oversized blanket is available in agate, fog, pearl gray and rosewood. Coordinating pillows and shams are also available. ELISABETH YORK, 888-889-9868,

Solution Driven Pillows

ActiveDough™ is integrated into a new line within the Z® pillow family, including the Zoned ActiveDough™ + Calming Lavender, Zoned ActiveDough™ + Refreshing Peppermint, Zoned ActiveDough™ + Soothing Chamomile, Zoned ActiveDough™ + Bamboo Charcoal, and Zoned Gel ActiveDough™. Each are backed by certifications from OEKO-TEX® and CertiPUR-US®. ActiveDough™ offers a soft, responsive feel by combining the quick-response and support of latex foam with the cushion and contouring of Dough® memory foam. The Zoned Technology™ design is integrated to offer customized support for the head and neck, and a TENCEL® mesh cover is included. Pillow sizes offered are queen and king. For every scented ActiveDough™ pillow purchased, Malouf makes a donation to fight human trafficking and support child victims. Malouf, 800-517-7179,

Wonderful Wildflowers

Take one-part organic linen look and one-part fresh wildflowers, add a dash of tone-on-tone greens and you have the machine washable
Bella duvet set. Imbued with a texturally rich embroidered floral pattern, the faux-linen set offers soft colors that mimic nature. Offered in queen and king sizes, each set includes one duvet cover, two decorative shams and two cotton pillowcases. Versailles Home Fashions, Inc., 514-351-8402,

Soft & Cozy

The Metro Farmhouse Collection consists of all natural cotton bedding. Shown is the Crawford design, a textural delight that combines chenille and twisted fringe. Park B. Smith Inc., 212-889-1818,

Updated Vintage Elegance

From the Piper & Wright line, Wynona is classic wisteria floral design in ivory and blush printed on soft, textured 100 percent cotton. It is available as a comforter set with Euro shams, decorative pillows and coordinating window treatments sold separately. J. Queen New York, 212-414-1555,

Tularosa Basin Inspiration

This 64- by 80-inch pure virgin wool and cotton unnapped, felt-bound blanket is named White Sands in honor of the shifting dunes of shining white crystal that rise from Tularosa Basin at New Mexico’s White Sands National Monument. The blanket is made in the U.S. at the company’s Pacific Northwest mills. Pendleton Woolen Mills, 503-226-4801,

Timeless Trellis

From the Trina Turk line, Camila is an ironwork trellis motif in charcoal and white with gold accents that projects a sophisticated look. Revman International, Inc., 212-894-3100,

Cool & Moisture Wicking

A blend of smooth TENCEL® and Nordic Chill fiber insures that the Crystal pillows are cool, comfortable and provide a moisture-wicking, hypoallergenic surface for sleep. With three levels of firmness and five fill types, including both classic and memory foam hybrid pillows, this line provides a range of comfort and support to suit virtually any customer. All pillows are integrated with the Sleep Tailor Diagnostic Tool. Protect-A-Bed, 866-297-8836,

Brushed Cotton Print

From the Oscar | Oliver line, Vince is a print on an ultra-soft brushed cotton twill that presents layered shades of aqua and neutrals balanced by cream stripes. The design is offered in both a comforter and duvet set with open stock Euro shams and decorative pillows. J. Queen New York, 212-414-1555,

Portugal Made

The Cartagena Collection is made in Portugal with 55 percent cotton and 45 percent linen. Colors available include white/indigo (shown) and white/gray. Kassatex, 877-258-5177,

Dimensional Elegance

Texture and dimension are key in bringing out the best in the Brighton luxury comforter set from the Austin Horn Classics Collection. Ornate medallions, leaves and vines are raised in cream against a neutral background. Pacific Coast Home Furnishings, 323-838-7808,

Viva La Velvet!

Touchable and textured describe the Tamara cotton velvet quilt sets offered in neutral and soft hues. Melange Home, 212-689-2002,

Modern Floral

The Watercolor Floral Collection from Wülfing is printed in Germany on 100 percent cotton luxury flannel. The perennial flowers are rendered in a contemporary and colorful style. Available in the U.S. through Stellar Alliance, 212-563-6305

At The Beach Anytime

From the Barefoot Bungalow Collection, the Cruz coastal bedding collection brings bright beach scenes and ocean breezes to mind with its colorful seashells and poetic phrases. The design reverses to a complementary fishnet print. Coordinating window curtains and shower curtain are also available. Greenland Home Fashions, 800-677-8140,

Paradise Gained

The Southern Tide Tropical Retreat Comforter Set adds island style to the bedroom with a vibrant palm leaf print. Made with natural cotton, this ensemble is soft, comfortable and warm. WestPoint Home, Inc., 800-533-8229,

Warming Blanket

The Medallion quilted warming blanket is available in the patented Safe and Warm® low-volt construction with a lightweight microfiber face and a soft plush back. The warming blanket is available in a warm gray (shown) and soft ivory, but custom colors can also be developed. It will be ready to ship for the Fall. Perfect Fit Industries (PFI), 704-815-2200,

Cooling Gel

The SensorPedic® Cool Coat® Memory Foam Pillow features Cool Coat® technology in which a thin layer of cooling gel material is applied
to the memory foam core after it has been cured. This cooling gel is highly conductive and can transfer heat from the skin quickly. The state of the cooling gel itself is between a solid and a liquid when applied. Typical gel overlay applications make the pillow harder to ventilate. Cool Coat® technology is utilized with the iCOOL Technology System® engineered for maximum airflow to increase sleeping comfort. Soft-Tex Manufacturing Co., 800-366-2324,

Premier Fine Linens Grows In Several Areas

Linacel is a blend of linen and lyocell in a fabric that projects the appearance of linen, yet embodies the soft hand of lyocell. Linacel is well received by the company’s clients in the U.S. for its feel and casual look. Offered by several retailers and catalogues, interest in it is still growing. The company is displaying a large assortment of designs and a complete bed made with Linacel during N.Y. Market.
2017 also was a big year for the company’s expansions. It doubled and automated its dyeing and making up capacities, and is in the process of achieving Greenhouse certification. The company has installed sufficient “green” power generation through windmills to fulfill 100 percent of its energy requirements. Almost 98 percent of the water used in the manufacturing plant is recycled.
Premier Fine Linens is certified now for ISO 9001, ISO 14001, OHSAS 18001, SA 8000, Fairtrade International and BCI. OEKO-TEX, GOTS, SUPIMA and BCI are gaining high importance today, with each retailer desiring some newness to the product in terms of speciality of raw material and special finishes with functionality. Premier Fine Linens, +91-422-2221223,

New Sega Home Textiles Debuts Jonesworks Design™ Bedding Line

New Sega Home Textiles, Inc., introduces the Jonesworks Design™ Collection of decorative bedcoverings and coordinating bath products during N.Y. Market. Designed by Jason Jones, the collection is modern, casual and affordable. The collection features Jason Jones’ unique design aesthetic combining rich textures and patterns on comforters, pillows, shower curtains and other coordinated home textile products that bring unique design and good taste to the modern home.
“With Jason’s eye for design and technical ability to pull the ensembles together he just nails it. New Sega Home Textiles is proud to have been chosen as his partner in bringing this collection to market,” says Vincent DeRosa, vice president/sales & marketing, New Sega Home Textiles.
The bedding introduction centers on textured and woven cotton base fabrics. The initial collection of five comforter ensembles with coordinating sheets and decorative pillows, plus an expanded collection of shower curtains and bath rugs, debut during N.Y. Home Fashions Market at the New Sega Home Textiles, Inc., showroom located at 261 Fifth Avenue, suite 2303.
This opportunity was brokered by Moxie & Co., licensing agent for Jason Jones’ Jonesworks Design.

Lenzing Launches New Phase With TENCEL™ As Its Flagship Textile Brand

The Lenzing Group has redefined TENCEL™ as its textile premium brand, which is a key milestone of Lenzing’s new brand strategy to enhance product brand offerings, foster connections with customers and consumers, and drive consumer demand. TENCEL™ is positioned to
be a major growth engine in the textile sector, with a brand portfolio that caters to distinctive usage, with TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate and TENCEL™ Luxe, all enabled by two versatile and highly compatible fibers, TENCEL™
Modal and TENCEL™ Lyocell.
Based on extensive market research, the brand architecture is an important step for Lenzing to transform from a business-to-business (B2B) fiber producer to a business-to-business-to-consumer (B2B2C) brand. The brand architecture not only addresses the growing trend among retail brands and consumers to seek out products that make them look good and feel good, but also do good via sustainable and transparent production processes, like the processes used for producing TENCEL™ Modal and TENCEL™ Lyocell fibers.
According to research findings, while LENZING™ Modal is known as a fiber with good quality and long-lasting exquisite softness, TENCEL™ is a well-recognized and appreciated brand name among stakeholders, customers and consumers in key target regions of Lenzing. Hence, TENCEL™ is adopted as Lenzing’s textile specialty brand for apparel and home applications, and is aimed to help create a unique and differentiating brand in the Modal and Lyocell fiber markets. The redefined TENCEL™ product brand, along with the tagline “Feels so right,” will enable Lenzing to embark on communication messages that move beyond fiber types and characteristics toward everyday use and benefits that brands and consumers value.
Derived from certified and controlled wood sources, both TENCEL™ Modal and TENCEL™ Lyocell standard fibers are produced via responsible production processes and are compostable and biodegradable.
According to Harold Weghorst, director of Global Brand Management, “In the long run, we plan to build TENCEL™ not only into a trusted B2B brand, but also a preferred consumer brand, which provides B2B customers with ease to maximize marketing effectiveness and enables consumers to identify ‘feel-good’ products made with sustainable materials.”
Moving beyond fiber to distinctive everyday usage or application in consumer-focused branded offers, TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate and TENCEL™ Luxe have been created within the TENCEL™ portfolio. New swing tags and marketing materials will be launched on a retail level to provide clarity on product benefit claims containing TENCEL™ branded fibers.
“We will work closely with the industry value chain and retail brands to educate consumers about TENCEL™ featured value propositions like product quality, functional benefits and sustainability,” says Amit Gautam, vice-president of Global Business Management in Textile for Lenzing.
Lenzing, 212-944-7898,

Robin Zingone: Looking For Licensees

In collaboration with Joy Tashjian of JTMGLLC, the robinzingone® brand with creations by designer Robin Zingone is available for license in home décor, bedding, textiles, fashion, accessories and stationery. Zingone’s signature style delivers clean-lined graphics and patterns combined with palettes of brights or neutrals.
The online store at offers classic Connecticut and modern New York style home décor and accessories from the brand. The Spring 2018 line showcases the Kyoto and Bali Collections featuring exclusive decorative pillows.
For more information, contact Joy Tashjian, 925-202-7511,