On June 17, 2019, Kenneth Cole Productions, Inc. announced joining Revman International Inc.’s portfolio of designer home collections. The Kenneth Cole brand launches at the September 2019 N.Y. Home Fashions Market, with bedding, bath and beach collections to be available at retail in Spring 2020. Categories will be distributed through all major retail levels in the U.S. as well as in Canada, Mexico, Australia and New Zealand.
There will be two distinct labels under the brand: Kenneth Cole New York and Reaction Kenneth Cole. Both reflect the brand signature aesthetic: modern, engaging and on-trend. Revman also has rights to the label Unlisted, A Kenneth Cole Production. The agreement is through 2023.
Kenneth Cole New York will reflect in high-quality materials and subtle textures the brand’s emphasis on modern classics for comfortable contemporary living. Reaction Kenneth Cole will be trend- and print-driven with pattern inspirations from city graphics, a sportier attitude, more colorful palette and it will incorporate innovative performance fabrics.
In keeping with Kenneth Cole brand values, Revman will explore innovative product and packaging, including performance fabrics that target comfort in addition to addressing sustainability. Decorative pillows, throws and beach towels will feature clever sayings, or “Kennethisms,” for which the brand is known.
For more information, visit revman.com.