Industry News April 2018

Micro Cotton Rebrands


Micro Cotton, producers of high-quality towels and the first terry towel manufacturer to receive Oeko-Tex SteP certification, announced its full-scale company re-brand (new logo shown) during N.Y. Home Fashions Market Week in March 2018. The new direction follows the company’s announcement to implement advanced environment-friendly production processes, as well as promote optimum healthy, safe and socially acceptable working conditions.
Established in 1932, Micro Cotton is excited to celebrate its longstanding heritage, values and craftsmanship with a fresh look.
“As staying relevant amongst the growing consumer market and business world are of paramount importance for any brand, we have updated our business model and marketing strategy,” says Vikram Krishna, director of Micro Cotton®. “To mark the update, we are unveiling a contemporary new brand logo which reflects Micro Cotton’s heritage and luxury positioning. This flowing infinity logo stands for our company’s philosophy of continuously innovating and leading our market across products and services. The new and distinctive symbol is now better suited to represent our modern initiatives, as it relates to our focus on sustainability, while crafting luxurious textiles, ultimately paving the way for the industry.”
The internal marketing team collectively refreshed all branded materials including: the Micro Cotton corporate website, logo, product tags and all marketing collateral.
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