Industry News

IMC Announces “Atlanta NEXT” Growth Initiative

On July 10, 2019, International Market Centers (IMC) announced the launch of Atlanta NEXT, a multi-stage plan to transform AmericasMart® Atlanta through category enrichment and building improvements. Stage 1 begins with Home Category enhancements, including Building 1 lobby renovation.

At the street level, a seamless entry is planned from Peachtree St. and John Portman Blvd. (image above). The Building 1 lobby remodel will be two stories with flexible lounge and meeting spaces, new registration area, premium showroom space, digital signage and a new escalator to the second floor. A new full-service restaurant and grab-and-go cafe will supplement the existing Starbucks.

Also in Building 1, rug merchandise will be further integrated into home décor offerings, open daily showrooms consolidated on consecutive floors and a cross-category remerchandising created among showrooms. Additions also include a new reception desk and full slate of year-round events.

AmericasMart also will collaborate with Atlanta Decorative Arts Center (ADAC) to create design destinations, beginning with the combined Fall Design Week and Discover ADAC in September 2019.

Building 1 lobby changes began after Summer 2019 Market, with major updates to be complete by Winter 2020 and final reveal in Winter 2021.

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