Editor's View

Trends From The Heart Of The Home

Remodeling a kitchen is a very different process than purchasing home textiles to refresh room décor. However, the long-lasting choices in layout and style consumers make in kitchen renovations can shed light on what home fashion options for other rooms will most appeal to them.
The results of the “2019 U.S. Houzz Kitchen Trends Study” have been released. Houzz conducted a survey in September/October 2018 of 1,337 registered Houzz users 25 years old or older and homeowners regarding kitchen renovation projects. Respondents were required to have completed a kitchen remodel or addition project in the past 12 months, to be currently working on one or planning to start one in the next three months. As a result, the study spans 2018 and 2019.
Here are how consumer mindsets, when it comes to redoing the kitchen, may dovetail with what lands on bestseller lists in home textiles:
• Popularity of open concept ground-floor layouts inspires coordinating or complemetary home fashions in adjacent dining and living/great rooms.
The study reveals one in two remodels include kitchens more open to nearby rooms (53 percent). The style and colors in the kitchen affect designs chosen for table linens, throws, decorative pillows and rugs in adjacent, visible dining and living areas.
• The popularity of on-trend eclectic farmhouse style home fashions may be long-lived given the increase in demand for farmhouse style kitchens.
Among homeowners changing the style of their kitchens, transitional remains the most popular choice (21 percent), but farmhouse (14 percent) now almost ties with contemporary (15 percent) as the second most popular style. Other styles in the mix: traditional at 12 percent, modern at 11 percent and craftsman at 4 percent in 2019.
• Gray has been the king of the neutrals for several seasons in home fashions. Its reign in popularity is bound to continue with an increase in gray cabinetry.
Though white continues to hold first place, gray is now used in 11 percent of new cabinets, up from 9 percent last year and 8 percent in 2017. White cabinetry, at 43 percent this year and last year, came in at 42 percent in 2017. (The kitchen shown embodies homeowners’ preferences today for white kitchens with Shaker style cabinets in an open-concept layout.) Wood grain cabinets held at 25 percent in 2018/2019, but are down 3 percent from 2017.
• Consumers want what they want—an attitude reflected in the home fashions personalization trend and now in the preference for customized cabinets.
Among homeowners upgrading cabinets in 2019, 41 percent will opt for custom; 33 percent for semi-custom, up slighty from the year before. “To personalize a recent home purchase” has remained a steady renovation motivation, increasing slightly in the past three years. On the decline are reasons such as “can no longer stand the old kitchen” and “finally have the means.”