Editor's View

Living Coral: You Asked For It

You’ve probably read by now that Pantone’s Color of the Year for 2019 is Living Coral PANTONE 16-1546. The color is described by Pantone as vibrant, yet mellow, “embracing us with warmth and nourishment to provide comfort and bouyancy in our continually shifting environment.” (Shown is Roche Bobois’ take on Living Coral in its Vendome chair and Rockford rug.)
Why was this color chosen? The press release from Pantone suggests that consumers are seeking “authentic and immersive experiences that enable connection and intimacy” in reaction to daily bombardment by technology and social media. Living Coral symbolizes the “innate need for optimism and joyful pursuits.”
The Color of the Year selection is made by experts at the Pantone Color Institute, who search for influences from a range of sources: the entertainment industry, collections by new artists, fashion, design, technologies, new materials, popular travel destinations as well as lifestyle and socio-economic conditions. For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in fashion, home furnishings, and industrial product, packaging and graphic design.
Beyond offering a way to coordinate products among categories and sectors of design, and providing a fresh “something new” selling point, does the Color of the Year really matter to us as individuals?
An interesting perspective was shared on MyFixitUpLife.com in the article, “Why does the ‘color of the year’ matter?” by an author simply named Theresa back in December 2016. She writes, “Color choices come and go in fashion and home décor…Why? It’s not just the companies that make the products. It’s you.
“You impact the Color of the Year.
“Color analysts look at what you are wearing, buying, pinning, sharing, posting, and saying about those colors. We look at what’s happening in politics, environment, science, and the general mood of the country and the world. There are colors that we turn to when we want comfort, colors that we choose when we are hopeful and colors that we choose when it’s raining. Look around you on a rainy day and see how many more people are wearing blue.”
“Color enhances and influences the way we experience life,” says Laurie Pressman, vice-president for the Pantone Color Institute.
So when you look at Living Coral as consumers, without wearing your retailer/supplier/designer hats, consider that the folks at Pantone are not making a pronouncement in a vacuum, but rather are attempting to give you what your hearts and minds seem to crave and need at this moment in time.