Trend Focus May 2017

The Fashionable Bedroom

Our annual round-up of options in fashion bedding that reflect today’s top design trends

Linen Luxury

Textured linen is an attractor for consumers who crave relaxed, spa-like looks that reflect today’s casual lifestyles.

Biarritz in white with indigo accents is made in Portugal with 100 percent washed linen. Kassatex Fine Linens, 212-686-5533, kassatex.com

Metallic Bling

Today’s version of glamour is subtle yet striking, expressed with touches of metallic threads, and with beadwork and sequins confined to decorative pillows.

From the Daisy Fuentes line, Teri is a four-piece comforter set showcasing a strong surface treatment of metallic and foiling. S.L. Home Fashions, 323-587-0800, slhf.com

Global Inspired

Globalization has sparked continued interest in all world cultures and designs that echo their artistry, past and present.

The Tuscany five-piece duvet set, made with 100 percent cotton, presents a modernized intricate tile design rendered in a range of bright colors. The set include one duvet cover, two pillowcases and two flanged shams. Sizes include queen and king. Versailles Home Fashions, Inc., 514-351-8402, versailles-inc.com

Ever-Blooming Florals

Their consistent and evergreen popularity make florals a continuing classic.

From the Piper & Wright line, the Jolie cotton bedding ensemble pairs an overscaled lush floral pattern with a reverse design of smaller, more delicate scattered blooms. Matching window treatments are also available. J. Queen New York, 212-414-1555, jqueen-ny.com

Expanding Licensed Brands

In demand are licensed brands that offer consumers the chance to enjoy specific, compelling design visions in varied aspects of their lives.

The Vera Bradley brand is now extended into a full line of fashion bedding. The motifs are drawn from the Vera Bradley apparel and accessories lines, but used in a different scale. The designs incorporate global, preppy and classical elements and offer components that are intended for mixing and matching. Shown is the Nadya quilt and shams in gray. Peking Handicraft Inc. (PHI), 800-872-6888, pkhc.com

Contemporary Style

Modern styling is growing in demand in all areas of living, from apparel to residential architecture and soft home goods.

The Indigo Collection of luxury flannel sheets and duvet covers is made in Germany with 100 percent cotton. The contemporary design pairs stripe and dot designs. The ensemble is Oeko-Tex Standard 100 certified. Wulfing through Stellar Alliance, 212-563-6305

Eco Luxe

An increasing number of luxury brands are featuring organic cotton and linen collections in sophisticated, on-trend designs that also allow the quality materials to speak for themselves.

The Amalfi Stripe Collection, from Under The Canopy and created by WestPoint Home, includes a reversible duvet cover and comforter set with yarn-dyed blue striped facades and finished with crisp knife edges.
The duvet cover and comforter shell are made with 100 percent GOTS certified organic cotton. The duvet cover features a buttoned bottom closure and inside corner ties. The comforter fill is made with recycled plastic bottles. The decorative pillows are all made with 100 percent certified organic cotton and recycled polyester inserts. Under The Canopy, 646-873-3834, underthecanopy.com. WestPoint Home, Inc., 800-533-8229, westpointhome.com

Reigning King Of Neutrals

Gray remains the top choice in neutrals, widely used on its own or paired with bright accents.

The Flaneur Collection by Portico features 100 percent, GOTS certified organic cotton with a distressed jacquard texture. Paired with the duvet cover and shams is a blanket that is part of the Matelasse Bedding Collection. Offered in twin, full/queen and king sizes, the blanket features a basketweave texture with a clean, tailored finish at the hems. Shown in slate, it is also available in pearl. Portico bedding (porticohome.com) is created by WestPoint Home, Inc., 800-533-8229, westpointhome.com

Regional Niches

Coastal, tropical and lodge looks remain popular not only for use in vacation homes, but with all who crave the look of a getaway home every day.

Atlantis from the Barefoot Bungalow Collection presents an ocean sanctuary filled with coral and seashells that reverses to an all-over ticking stripe design. Greenland Home Fashions, 800-677-8140, greenlandhomefashions.com

Reflecting Lifestyle

Interest is high in brands that reflect specific lifestyles, appealing both to those who practice the featured way of life or who are merely aspirational.

Founded in 1960, the Hang Ten brand embodies the California surfing lifestyle. The Sunset Stripe ensemble shown is replete with colorful graphics that can bring the laid-back mindset into any beachfront or landlubber home. CHF Industries, Inc., 212-951-7800, chfindustries.com

Historical Inspirations

Consumers’ craving for authenticity is satisfied with motifs drawn from past classics updated in color and scale for today’s sensibilities.

The Adrienne Meadow cotton quilt, inspired by an 18th century take on Indian chintz, is part of C & F’s collaboration with WILLIAMSBURG. Named for Adrienne de Noailles de La Fayette, wife of the Marquis de Lafayette, the quilt is available in full/queen and king sizes with standard and Euro shams, bedskirts, and coordinating pillows and tabletop. C & F Enterprises, Inc., 888-889-9868, cnfei.com

J. Queen New York Innovates With 360 Shopping Experience Online

Cross merchandising in brick-and-mortar stores has always presented challenges due to limited display space and segregated departments. Even online, if a collection spans product categories, one static room vignette might be included, accompanied by several individual photos, but without really showing how coordinated pieces look in an entire room or from room-to-room.
J. Queen New York has found an innovative way to conquer the presentation of a full line of goods online with its new 360 Program. Here is how it works:

• Online, consumers see an image of a fully outfitted bedroom and perhaps even a partially opened door that allows a peak into the master bath.

• Visitors click on the image to have it pan the room, getting a clear idea of what coordinating pieces look like within the space.

• Visitors can also click on additional entry points on the initial image that lead to close-ups of specific products and/or additional viewing angles of individual products.

• In a bedroom image, clicking on an entry point in a partially opened door leading to a bath area can reveal an entire bathroom outfitted with coordinating bath products.

In a nutshell, the 360 Program allows consumers to see how multiple products from a line or coordinated products from several lines look within a room and close-up in a moving, panoramic, interactive setting before they purchase.
“J. Queen New York is unique in that we offer a wide range of product categories: in fact, this is why the 360 shopping experience made a lot of sense for us,” says Julie Brady, president, J. Queen New York. Indeed, J. Queen New York products include bedding, bath and kitchen textiles, window treatments, outdoor options, upholstery fabrics and hard bath accessories, with a “the sky’s the limit” attitude toward future product developments.
The creation of the immersive, 360 e-commerce experience is a collaboration between J. Queen New York and the tech-and-photo image-making wizards at Mayo Studios.
“We are most excited about the opportunity to transport the customer to a location-like interior where they can—perhaps for the first time—fully realize the impact a home collection can have on a space,” says Mickey Mayo, president, Mayo Studios.
“Historically, we had opportunities to create ‘in-store shops’ in which we could educate the customer with a great many product selections that they might consider to supplement the item they originally came in to buy,” says Brady. “We challenged ourselves to duplicate this experience online and to be among the first to provide a better way for visiting customers to see our full assortment of designs.”
Mayo adds, “Elements of what we are doing can be found elsewhere. However, it is the unique hybrid approach to our merchandise styling, content capture, creation and e-commerce experience authoring that is so unique.”
The settings created for 360 combine real-life sets with computer-generated details. Although the program is in the demo stage, the team is developing efficiencies to increase the cost-effectiveness of producing content down the road, as each 360 Program would feature only what the individual retailer sells. “We also believe that the user experience will be so great that content like this will become a prerequisite for any top-tier home brand,” says Mayo.
Brady explains, “We have received very positive feedback from multiple tech/IT audiences that have viewed the demo thus far. So, while we realize that each e-commerce site of significant scale is customized and has its own set of requirements, we are optimistic that this will play nicely with existing, mobile-friendly sites.”
Brady indicates that launches at multiple retail websites featuring J. Queen brand products are slated to take place by September 1, 2017. J. Queen New York, 212-414-1555, jqueen-ny.com