In the Industry - March 2017

In the Industry
By Wanda Jankowski

Mickey Mayo Appointed President Of Mayo Studios

On Feb. 22, 2017, Mayo Studios, which provides photography and content production for the home industry, announced the appointment of Mickey Mayo as president. In addition to continuing to oversee all studio creative work as he did in his previous role as creative director of Mayo Studios since 2007, Mickey Mayo will now be responsible for general operations and overseeing business development for the firm.

“I'm proud to take the lead of this incredible team and our versatile studio. We are poised for expansion of our creative services in branding and ‘imagemaking’ – furthermore, I'm excited about the increasing role that technology will play in our processes,” comments Mayo. He is responsible for many of the studio’s new creative endeavors, including brand identity and campaign development for a variety of clients.

Prior to joining Mayo Studios, Mickey worked with a digital design firm in Boston creating web experiences for Fortune 500 organizations. He received his BFA in Communication Design from Carnegie Mellon University.

Sandy Mayo continues on as vice-president. Mark Mayo is now chairman of the board. The company was founded in 1955 by Lou Mayo and is now run by the family’s third generation.

Mayo Studios intends to make additional announcements regarding their restructuring in May 2017, which will include updated branding and website as well as additional appointments to the team. For continued updates, visit mayostudios.com.

Surya Announces Strategic Partnership With ASID

On Feb. 23, 2017, Surya announced it has secured Premier Partner status with the American Society of Interior Designers (ASID) in order to strengthen communication and engagement with ASID’s 26,000+ members and the greater interior design community.

As an ASID Premier Partner, Surya will sponsor several key ASID events in 2017, including the Presidents Forum, The Leadership Experience and a Designer Viewpoint Series bonus session at the upcoming Spring High Point Market. Throughout the year, Surya will also provide opportunities for designers to engage in dialogue surrounding new products and design trends, host educational programs and launch unique initiatives to help designers build their businesses.

“Surya is committed to supporting and advancing the industry as a whole. We are very excited about strengthening our partnership with ASID and look forward to collaborating with its members to gain better insight into the needs of interior designers. Our ultimate goal is to help designers make their customers’ visions a reality with quick and easy access to the right products, tools and resources. This is just the first of several major initiatives we will launch this year to accomplish that goal,” says Satya Tiwari, president of Surya.

Surya currently serves more than 10,000 designers across the country and will be making additional investments to further penetrate the segment in 2017. The company’s trade program offers designers exclusive pricing with no minimum order requirements, easy access to samples, an extensive custom program and a dedicated team of accessories specialists. In addition, designers can enjoy benefits such as free products, Pantone color guides and other business building tools through the Surya Rewards program.

“ASID is an organization that thrives through the commitment and generous support of our partners,” says ASID ceo Randy Fiser. “The Society is thrilled to welcome Surya as an ASID Permier Partner and looks forward to a long and mutually beneficial relationship for many years to come.”

ADFC Celebrates More Than A Decade Of Commitment To Industry Standards

For more than a decade, the American Down & Feather Council (ADFC) has provided assurance for those who purchase down and feather products with the ADFC Seal of Approval, a mark of quality that insures all natural fill bedding products sold in the U.S. are labeled correctly and that the quality of the products meets or exceeds strict industry standards as well as all state and federal requirements for content, cleanliness and compliance.

The ADFC Seal of Approval affirms the product has been manufactured by a member in good standing with the ADFC. As an ADFC member, these manufacturers adhere to testing standards set forth by the International Down and Feather Bureau (IDFB) and have their products tested by an IDFB-certified lab to ensure down and feather quality. Furthermore, all ADFC members adhere to the Labeling Compliance Program, which establishes strict regulations for the down and feather bedding industry, specifically. By purchasing products with the ADFC Seal of Approval, consumers can rest assured knowing that their down and feather bedding is of utmost quality.

“At ADFC, our priority is providing quality natural bedding products for our customers,” says David Sweet, ADFC president. “ADFC is also a member of the IDFB – the global industry association – which exists to provide responsible down and feather supply chains and quality assurance to consumers across the world.”

As an IDFB member, ADFC has access to the bureau’s newly-published white paper, “The Sustainable and Humane Practices of the Down and Feather Industry,” which outlines the organizations and practices that have been established across the world to monitor the down and feather supply chain from raw materials extraction through product processing. As such, ADFC has directed American media to this white paper in an effort to fight falsehoods about the down and feather industry and to emphasize the fact that down and feathers are, in fact, a byproduct of the enormous global food industry.

For those interested in learning more about down and feather products and their benefits, ADFC has developed a free marketing tool kit series. Each tool kit in the series can be downloaded from ADFC’s website free of charge and provides buyers, bedding retailers, consumers and ADFC members with educational materials on a variety of topics, including the humane practices behind the making of down and feather products.

For more information about the ADFC Labeling Compliance Program, standards, or testing process, visit downandfeathercouncil.com.

D’BERG Ashley HomeStores Names Protect-A-Bed “Most Valued Partner”

In February 2017, D’berg Ashley HomeStores presented Protect-A-Bed with its “Most Valued Partner” award. Sales manager, Kyle Borreggine accepted the award on behalf of the company.

“Protect-A-Bed has been a valued partner of the D’berg Ashley HomeStores for years,” comments D’berg president and ceo, Barry Dimaio. “We have built our business on quality craftsmanship and exceptional customer service. Protect-A-Bed’s product and service continuously aids us in fulfilling that promise to our guests. Kyle and the Protect-A-Bed team have been vital in training our stores about the importance of mattress protection, resulting in an energized team who is continuously promoting the Protect-A-Bed products to our guests.”

Borreggine, who has been working with D’berg Ashley HomeStores for three years, credits this success to his team and partners. “At Protect-A-Bed, I can count on a quality product, top-notch trainers and excellent customer service,” he says. “The D’berg Ashley HomeStores are a great example of just what a talented team can do if they take advantage of the tools and training Protect-A-Bed offers.”

Under the leadership of its president, John Rachid, Protect-A-Bed is focused on building partnerships with retailers and helping them put the customer at the center through a fully supported sales and support program. The company recently launched “Grow the Retail Basket,” a campaign designed to amplify retailer performance by lifting top-of-bed accessory attachment through programmatic support in six key areas: Marketing, Product, Display, Training, Service and Trust.

“This award underlines the importance of our relationship with our retailers,” says James Bell, ceo of Protect-A-Bed. “I’ve very excited about our new campaign, and the possibilities 2017 holds.”

Shown are Barry Dimaio, Brooke Adams and Keith Burrell from D’berg Ashley HomeStores who have just presented the award to Protect-A-Bed’s Kyle Borreggine.

For more information on Protect-A-Bed, visit protectabed.com.


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