Window View - March 2017

Draperies & Beyond
By Wanda Jankowski

Trend-right window treatments, decorative hardware and more that include and reach beyond introductions at N.Y. Home Fashions Market

Embroidered Sheer From the Twill & Birch brand, Juno is an embroidered sheer grommet panel made with 100 percent polyester and 100 percent iron grommets. The 55- by 84-inch panels are offered in charcoal (shown), silver, taupe and ivory. Belle Maison, 718-805-0200, bellemaisonusa.com
Stylish Stripes The Classic Stripe program features a lined, tonal shadow stripe pattern with grommets for ease of opening and closing on a metal or wood rod. The program falls under the Thermalogic umbrella and enjoys these benefits: saving money on energy bills by minimizing drafts and keeping the sun out, protecting furnishings from sun fading, room darkening for more comfortable sleep and white backing that meets condominium requirements. Classic Stripe curtains are available in gray (shown), indigo, mocha, sage and white. The 52-inch wide panel is offered in 63-, 84- and 95-inch lengths. Commonwealth Home Fashions, Inc., 518-963-8145, commonwealthhomefashions.com
Regal Beauty From the Lexington Series, Flare (center) and Royale (shown in two finishes on either side) exhibit clean lines and classic style. The quality components are available in a variety of finishes and are ideal for most top treatments. Versailles Home Fashions, Inc., 514-351-8402, versailles-inc.com
Wide Ranging Options The company’s lines include medium and high-end trimmings, tiebacks, tassels, braids, fringes, curtain tapes, cotton brushes, jute and jacquard products. The collections span from traditional to contemporary in a multitude of colorways. Trimland USA, 631-667-2333, trimland.com
Return Performance Rods with Returns are ideal for bowed or bay windows, or windows with odd angles. Having drapes return to the wall adds privacy and creates a finished look, covering window light and hardware from view. Rods with Returns include round or square smooth hollow rods from 3/4 inch to 2 inches in diameter. Choose from a matching round or square backplate, or the new vertical backplate for a narrower profile. Projections are 3 or 6 inches, or custom. Available are 35 Iron Art and six Italian finishes, as well as custom. Rods in Iron Art finishes have one welded and one socket backplate; in Italian finishes, two socket backplates. Orion Ornamental Iron, Inc., 877-476-6278, ironartbyorion.com
 

Leading The Way
Phillip Essig President & CEO Bacova Guild Ltd.

What areas of home textiles will change most in the next five years?

“The biggest change is the accelerating move from brick-and-mortar stores to the internet. Today, about 15 percent of our revenues come from the internet. We believe that percentage will grow to 50 percent over the next five to eight years.

“Providing choice is critical to companies like ours focused on fashion and color. The internet, without the limitations of physical space, can greatly expand assortments. We strategically put ourselves in the position to manage the inventory and logistics of internet sales so our e-commerce partners can give their consumers a much broader selection. Everyone in our industry will have to navigate the disruptive changes of this transformation, but at Bacova we are as excited about the unfolding opportunities as we are concerned about the challenges.”

What have been the secrets to your personal and your company's success?

“I believe an underpinning for success, whether personal or in business, is passion. Passion for what you do provides the fuel to overcome the proverbial bumps in the road and the drive to do the countless things required to do the job well. At Bacova, we are fortunate to have a lot of people who are passionate about what we do. In addition, we need people who are smart, creative and highly motivated and who know how to strike the right balance between structure and inspiration.

“Finally, we are in business to fill a market need and understand that Bacova and its associates, our suppliers and our customers are each essential to that goal and each deserves to be treated fairly, honestly and with courtesy. Sometimes in the tough back and forth of daily negotiations, it is easy to forget that we are in this together and that no single industry player will succeed without vital contributions from its partners up and down the supply chain.”

 
Holiday Fun Pine Cones is part of the company’s expanding holiday assortment. It is a richly embroidered spruce and holly motif embellished with an intricate gimp ribbon with metallic gold yarn. Pine Cones is offered as a tier curtain (shown) and coordinating shower curtain. More holiday patterns will be on display during N.Y. Market. Lorraine Home Fashions, 212-684-0858, lhfonline.com
Finishing Touches Finishing touches include: drapery hardware, wide jacquard and tassel fringe down the leading edges of drapes, brush fringe on upholstery seams, jacquard and tassel fringe on decorative pillows and the D'Kei Tassel Lamp. D’Kei Trims, 800-535-3534, dkei.ne
Sturdy Stainless The Green Room Collection marries style with stainless steel durability for indoor and outdoor use. Plated in fashionable colors on-trend to coordinate with today’s uv resistant curtains and Versailles’ Bamboo panels, stainless steel decorative rods are finishing touches that can glamorize the outdoor sanctuary. Versailles Home Fashions, Inc., 514-351-8402, versailles-inc.com
Bigger & Better The company has introduced traverse rods in gold and silver finishes into its line this year as well as expanded its finial line to include the Jumbo profile at 4.5 inches in diameter with a 6-inch projection. Shown is the Jumbo Isabella finial, which is hand-painted in ruby, amber and pearl white. Gold metal details and mounds of Swarovski crystals surround the finial with a deep smoke topaz crystal at the top. The finial is attached to a smooth gold painted, 2-inch diameter wooden traverse rod that is available in various lengths. Options also include drapery rings and a fluted style rod. Susan Goldstick, 888-566-2799, susangoldstick.com
For The Great Outdoors The Catalina Outdoor hardware grouping features large diameter heavy duty rods, that can go long spans with ease, in on-trend finishes. Heavy duty brackets and accessories round out the line. The products are backed with a five-year warranty. Helser Brothers, Inc., 888-346-4257, helserbrothers.com
Bouquet Bounty From the Piper & Wright brand, the Amanda drapery design features detailed floral bouquets printed on 100 percent cotton. There is also a matching Amanda bedding ensemble. J. Queen New York, 212-414-1555, jqueen-ny.com
 

Versailles Home Fashions Celebrates 30 Years

Versailles Home Fashions Inc. (VHF) celebrated its 30th anniversary on March 11, 2017. Through innovative designs and trend-right products, VHF has grown from a 1200-square-foot operation to a major importer and international distributor of drapery hardware, bamboo window products and home décor accessories.

Montreal, Quebec-based VHF was founded in 1987 with the purchase of Le Boisier, the wood pole division of Gauvreau Beaudry Limited. Two years later, VHF acquired Draco’s Bois Chatel wood pole line, making it a leader in this category. VHF quickly recognized the need to provide drapery hardware in convenient kits, which led to the elimination of rods sold as separate components and the implementation of the pre-packaged set. It was the company’s founding spirit to make Bringing Fashion Home easy—both easy to retail at point-of-sale and easy to understand for the consumer. The corporate motivation of 1987 remains the same 30 years later: to deliver a quality product with integrity, never losing sight of customer service.

The company, owned by Robert Gibbons, president, (read his “Leading The Way” industry insights on p. 48) remains privately held, allowing VHF to control key business decisions and insuring a consistent focus on marketplace needs. The company’s product range has expanded in response to industry demands. In the 1990s, wood pole curtain rods made up 90 percent of the market demand, but today’s consumer requests, almost exclusively, metal drapery rod assortments. The foresight into this trend allowed VHF to evolve its offerings and maintain its position as an industry leader.

Versailles has also responded to changing color trends in metal finishes. Early collections were composed primarily of brass and gold finishes. Today’s best-selling finish in North America is brushed nickel. And in the past five years, the car industry’s matte blacks and grays have made their way into hard window fashion. These trends are reflected in Versailles’ recent color additions, such as piano black, ebony, graphite and slate.

Congratulations to VHF and best wishes for continued success. Versailles Home Fashions, Inc., 514-351-8402, versailles-inc.com

 

Leading The Way
Jack Toolan President Regence Home

What is the greatest challenge facing the home textiles industry?

“The greatest challenge is trying to stay one step ahead of the rapidly changing buying habits of today’s consumer and the rapidly changing retail environment that is trying to respond to the consumer. Every day the business is changing as aging Baby Boomers become less of a percentage of retail dollars spent and the younger consumers become more important. Younger consumers are more transactional, expect a wide variety of product choices and define the relationship between price, quality and overall value differently than their parents, resulting in a more personalized buying decision where customization is a high priority. They will search for outlets that provide that experience. Navigating through the challenges this presents to many traditional retail stores that struggle with this less conventional consumer puts suppliers in the middle and constantly challenged to stay ahead of the curve as a relevant provider of products.”

What has been the secret to your success and your company's survival?

“On a personal level, I get tremendous satisfaction from assessing situations, reducing complicated issues to simplified levels and allowing terrific people to be accountable for performance. When the right environment is created, the power of smart tenacious people working as a team to solve problems, create solutions and capitalize on opportunities is a wonderful thing to watch.

“We have survived nearly 40 years because we are a product-driven company with strong design capabilities. We are a world leader in creating new products by using unique fiber blends, textures and weaves in combination with state-of-the-art technology resulting in the right products that service every channel of distribution. Our commitment to being an environmentally conscious and socially responsible company giving back to our local community and caring deeply about our 2,000 associates and their families has helped keep us moving forward.”

 
Lacey Lovely Part of the Habitat Collection, Grandeur is a traditional, all-over floral embroidered lace panel with a deep scalloped embroidery finish. The multiple components layer the window to create a full, lush Victorian look. Grandeur is available in cream and ivory, and as a balloon curtain, pole top panel, swag and valance. Commonwealth Home Fashions, Inc., 518-963-8145, commonwealthhomefashions.com
By Popular Demand In response to customer requests, the Songbird balloon shade expands the successful Songbird panel and tier program offered in white and ivory. Lorraine Home Fashions, 212-684-0858, lhfonline.com

 

Luxurious Velvet The soft and luxurious Stella embossed damask velvet panels add inviting texture to any room. The 54- by 96-inch panel features an all-over embossed damask design and a grommet top. Stella is made with 100 percent polyester and is offered in nine colors. Rodeo Home, 323-263-1111, rio@wwfinc.com

Grommeted Multi-layer Serena grommeted curtains are sewn with high-quality yarn that has been yarn-dyed for lasting color. The interlining provides texture and helps to filter light. S.L. Home Fashions, 323-587-0800, slhf.com


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