Industry Views - January 2017

Pantone Goes “Green”
By Wanda Jankowski

The 2017 Pantone Color of the Year is Pantone 15-0343 Greenery. For 17 years, Pantone’s Color of the Year has influenced product and graphics development in multiple industries, including home furnishings. Here are insights into the rationale behind the choice of Greenery.

Pantone, provider of professional color standards for the design industries, explains “Greenery” as a “fresh and zesty yellow-green shade that evokes the first days of Spring when nature’s greens revive, restore and renew.”

“While Serenity and Rose Quartz, the Pantone Colors of the Year 2016, expressed the need for harmony in a chaotic world, Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape,” says Leatrice Eiseman, executive director, Pantone Color Institute. “Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose. The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, importing a sense of buoyancy. Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”

According to Pantone, as “nature’s neutral,” Greenery serves visually as a complement to a wide range of color palettes. Greenery is also a unifying thread in tech and innovation because of its association with boldness, vigor and modernity. Adding Greenery to interior furnishings can create the illusion of bringing the outdoors inside and provide a sense of respite.

The last time a shade of green was designated Pantone Color of the Year was in 2013 with Emerald.

Shown (top to bottom): Pantone Greenery swatch and examples of available products in the Greenery family—a rug from Unique Loom’s Damask Collection and Surya’s Caplin decorative pillow.

 

 

 


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