Colonial Mills Launches New Website
| In July 2016, Colonial Mills launched a new website at
colonialmills.com designed to showcase the company's extensive
offering of braided textured area rugs and home fashion
accessories, which features artfully styled product photography,
including numerous room scenes and style shots along with
close-up images showing product details.
Additionally, the navigation of the website makes it simple
to locate and shop products according to collection and category.
Using performance data, a Top Sellers section is available
featuring best-selling products within each category for added
"During development of our new website, we strived not only
to provide our customers with a one-of-a-kind shopping
experience, but also to reflect the depth and breadth of our
product offering in an engaging and highly relevant way," says
Meredith Thayer, creative director, Colonial Mills. "Our new
website has been thoughtfully organized to help retailers and
designers find the product and information they are looking for
quickly and accurately in order to make informed purchasing
To celebrate its achievement, Colonial Mills is offering
dealers 50 percent off their first internet order, plus free
In addition, Colonial Mills unveiled its new 2016 new product
line, which includes the Eco 100 Percent All-Natural Wool
Collections such as Woodland, as well as a variety of specialty
storage items. "Our Eco Natural - Wool rugs and baskets are made
from 100 percent undyed wool, in a variety of natural sheep
colors that are carefully braided into rich, refined patterns
right here in the USA. Our wool rugs live up to every facet of
our beautiful, comfortable, durable, safe, earth-friendly
mission," says Angela Rossi, marketing director, Colonial Mills.
All of Colonial Mills' products are made in its Pawtucket,
RI, facility. The company views braid as a method of
construction, not a style—a mode of thinking that allows it to
combine the traditional and the contemporary.
For more information, visit colonialmills.com.