Hua Fang USA Announces Luann de Lesseps Styled For Living Home Collections
| On April 26, 2016, Hua Fang USA announced it has entered into
a licensing agreement with Luann de Lesseps, known as Countess
Luann to 1.8 million fans of Bravo TV's "The Real Housewives of
New York City," to launch her Styled For Living home brand. Hua
Fang USA will introduce LuAnn's Style For Living total top of bed
and bath collections at the September Market for a Spring 2017
LuAnn's design mission for her Styled for Living brand is
"chic made easy," drawing its inspiration from her
town-and-country lifestyle, her worldwide travels and native
American Indian heritage. The new home brand is built upon the
already established design aesthetic and lifestyle that LuAnn
embraces. A hands-on partner with all her license partners, the
"chic made easy" mantra of her collections will reflect her
commitment to creating product that is contemporary, value rich
In 2013, Luann de Lesseps introduced her "chic made easy"
brand with her Countess LuAnn Collection of apparel. The Countess
Jewelry Collection debuted in 2015. Both are available on EVINE.
According to Kerry Glasser, LuAnn de Lesseps' home fashions
licensing consultant and founder of Concept Marketing Group, "The
initial goal for LuAnn's Styled for Living brand extension into
home was to identify a company with the ability to faithfully
execute LuAnn's vision in design, quality and value for the bed
and bath categories. Equally important was to collaborate with a
company prepared to focus their resources on LuAnn. Because of
these and other synergies Hua Fang USA is the ideal partner for
"We are excited to partner with LuAnn to offer her loyal
following and other potential consumers a contemporary,
fashionable, yet affordable Styled for Living home collection.
LuAnn's clear vision and innate sense of design will enhance our
ability to execute," says Michael Liu, president of Hua Fang USA.