Jaipur Rugs Renamed Jaipur Living
| Jaipur Rugs Inc. has been renamed Jaipur Living Inc. The announcement comes as
Jaipur celebrates more than a decade of steady growth and expansion in key
categories that include rugs, pillows, poufs and throws.
"We have been amazed and humbled by the company’s rapid expansion in recent
years, both in size and the distribution channels we serve, as well as in the organic
growth of our product lines," says Asha Chaudhary, president, Jaipur Living. "There
is so much momentum for the company, and at this stage in our evolution, the
change underscores our vision for Jaipur as a true lifestyle brand, one that will
continue to revolutionize the home industry with a transformative business model
centered on our passion for people, product and design."
In line with the new name, following are some of the key updates the company
will roll out: a refreshed logo and brand identity showcasing the Jaipur brand, the
launch of jaipurliving.com with refreshed visuals and a more efficient user
experience for customers, and updated e-mail addresses and social media handles
that will transition to "jaipurliving".
"We set out to really celebrate what makes us unique with this rebrand, elevating
our current look while staying authentic to what has made Jaipur a name in the
industry," says Li Kurczewski, creative director, Jaipur Living. "I think our loyalists
will be quite excited by the new logo and overall look and feel of the brand. And
we're just getting started! This is only a glimpse into so much more to come as we
take our creative approach to new heights in everything from product design to the
Kurczewski is at the helm of a new, hand-picked creative, design and marketing
team, joining Jaipur in recent months and collectively bringing many years of
experience working with global brands that have famously led the industry in their
innovative approaches to branding and design.
As part of Jaipur's continued growth, the company has also announced the
purchase of 23 acres of land in North Atlanta. Plans for a new 350,000-square-foot
facility are currently underway and expected to take place in two phases beginning
in January 2017. The new facility will position Jaipur to better serve its broad
customer base worldwide while sustaining and supporting the company's steady
Jaipur Living's sister company, Jaipur Rugs Company Pvt. Ltd. (JRC), will continue
to operate as usual, supplying the beautiful, hand-crafted rugs that have made
Jaipur a global name. Over the past decade, the two companies have commonly
shared the "Jaipur Rugs" name, while continuing to grow and evolve to accommodate
the diverse and ever-changing needs of an international audience with the dynamic
range of categories and constructions they seek. Through it all, both companies have
remained completely aligned, never losing sight of their roots and core company
mission – to empower the artisans creating some of the world's most beautiful rugs
through the Jaipur Rugs Foundation.
"While our name change will help to differentiate our brands and create a platform
for our continued growth as a lifestyle brand, the relationship between our two
companies and how we work together will remain unchanged," assures Chaudhary.
Jaipur Living remains family owned, and North American operations are
headquartered in Norcross, GA.