Capel Rugs Redesigns High Point Showroom For October Market
| Capel Rugs is redesigning its historic Market Square showroom for the Oct. 17 to
22, 2015, High Point Market to enhance its product presentation and improve traffic
flow. The showroom design will incorporate a "clean, efficient, 21st-century
aesthetic" that will be much easier for retailers to shop, says Cameron Capel, vice-
president of national accounts for Capel Rugs. "With this new layout, retailers will be
able to easily peruse our entire selection to find the best designs for their stores."
The new showroom will feature additional racking systems showcasing the
company's latest rug designs as well as a wide assortment of best-sellers. Buyers
will enjoy easy-to-access charging stations, a self-serve refreshment area and a
coffee bar featuring fresh-brewed Starbucks coffee. In addition, the redesigned
showroom boasts a "designer corner" where customers can work one-on-one with
sales representatives to find the best products for their needs.
Capel will conduct a special Apple Watch giveaway to encourage retailers and
designers to make advance appointments for the upcoming market. Every customer
that tours the showroom with their sales representative will be eligible, with winners
determined by raffle. Two Apple Watches - a "his" and "her" model - will be
During market, Capel also will continue promoting the Biltmore® For Your Home
Silver Anniversary sweepstakes. The grand prize is a fully furnished bedroom,
including a hand-knotted rug provided by Capel. Five Silver Anniversary winners
also will be selected, with each receiving a prize of two admission tickets to Biltmore
and one Biltmore® sheet set. To participate, contestants can register online at
sweepstakes. Winners will be randomly selected on Oct. 31.
Capel's "Draw for your Discount" incentive also will be offered during market, with
discounts of 10 to 50 percent off orders placed at the show. Capel will feature new
designer rugs from two of its high-profile licensees in High Point - Kevin O'Brien
and Genevieve Gorder. In addition, the company will be showing best-selling rugs
from its Biltmore®, COCOCOZY, Hable Construction and WILLIAMSBURG® lines of
licensed product, and also introducing a variety of new fashion-forward Capel
Capel Rugs shows during the High Point Market in Market Square, Space 112.