Introductions on view during N.Y. Home Textiles Week at NY NOW in the Jacob K. Javits Convention Center and in showrooms at 230 Fifth Avenue, Aug. 19 to 23, 2017
A wide range of options for young folks from babies through young adult
Eye-catching accessory options that feature colorful designs, artisan craftsmanship and/or luxury materials, some of which are on view at NY NOW
We’ve written a lot about product design and trends, and how consumer preferences affect their product purchases. But the road to success for retailers today is only 50 percent about the products. The other half of the equation has to do with keeping up with technologies that facilitate retail processes and consumer data analysis.
Soft Surroundings (800-240-7076, softsurroundings.com), mailed its first catalog in 1999 and opened its St. Louis, MO flagship store in 2005. Today, it operates approximately 50 stores across the country with more on the way, in addition to catalog and online businesses. Merchandise ranges from women’s clothing and jewelry to bedding and home goods. Rick Torres, senrior buyer—bedding and home, Soft Surroundings, discusses elements of this omnichannel retailer’s success.