Industry News April 2018

WCMA Announces Product Awards Winners

 

The Window Covering Manufacturers Association (WCMA) announced the winners of its annual 2017 Product Awards during the International Window Coverings Expo (IWCE) held March 27 to 28, 2018 in Tampa, FL. The 2017 judges included: Susan Arann, interior design director and principal of New York-based American & International Designs Inc.; Susan Hirsh, décor consultant and industry expert who formerly served as North American manager for decorative programs at Benjamin Moore & Co., and Kimberly Scappaticci, design director at Wallauer’s Design Center in Westchester County, N.Y.
“The WCMA Product Awards program highlights the technical craft and style expertise of the product and of the engineers, designers, and marketers who created them,” says Ralph Vasami, executive director of WCMA. “The continuous innovation generated by each of the nominating companies makes for a very competitive program.”

All submissions are featured on the WCMA website, wcmanet.org, throughout the year.

Here are the 2017 WCMA Product Award winners:

Product of the Year: Sonnette™ Cellular Roller Shades, Hunter Douglas.
Judges’ Award: The Window Covering Manufacturers Association (WCMA) announced the winners of its annual 2017 Product Awards during the International Window Coverings Expo (IWCE) held March 27 to 28, 2018 in Tampa, FL. Vertical PerfectSheer™, Norman Window Fashions.
Cellular & Pleated Shades: Best New Style Concept—Sonnette™ Cellular Roller Shades, Hunter Douglas; Best Technical Innovation—Duette Magnetic Hold-Down brackets, Hunter Douglas.
Drapery Hardware: Best Style Concept—Design Art Crystal on Iron Rods, Orion Ornamental Iron, Inc.; Best Technical Innovation—Iron Facia for Motorized and Manual Traversing Tracks, Orion Ornamental Iron, Inc.
Green Products – Sustainability: Best Technical Innovation and Best Style Concept—Coulisse’s Eco Essence, Coulisse Inc.
Horizontal Blinds: Best Style Concept—Cordless Faux Wood Blinds with SmartRelease & SmartPrivacy, Norman Window Fashions; Best Technical Innovation—OSMO Finish on Normandy® Wood Blinds, Norman Window Fashions.
Motorization & Automation: Best Style Concept—Lutron Palladiom Shading System, Lutron Electronics, Inc.; Best Technical Innovation— SS38 motorized roman shade, Rollease Acmeda.
Roman & Roller Shades: Best Technical Innovation—Designer Banded Shades with SoftTouch™ Motorization, Hunter Douglas; Best Style Concept—Vertical PerfectSheer™, Norman Window Fashions.
Shutters: Best New Style Concept—Norman® Ultra Shutters, Norman Window Fashions.
Specialty & Miscellaneous Products: Best Technical Innovation—DecoraSafe™, Maxxmar Window Fashions.
Hunter Douglas achieved awards in the Best Consumer Advertising Campaign, Marketing Technology, Point of Sale Display and Training Program categories. Comfortex Window Fashions won the Best Sampling Program award.

For details on WCMA and the WCMA Product Awards program, call 212-297-2108 and visit wcmanet.org.