In The Industry May 2017

Nourison Partners With Artist Lida Sherafatmand On Limited Edition Rugs

On April 18, 2017, Nourison announced it has launched a limited edition rug collection with fine artist Lida Sherafatmand. The four handmade area rugs in the collection (one shown) are created from sections of Sherafatmand’s detailed original paintings. Sherafatmand terms her work “florescenism,” with flowers the main physical subject in her paintings.
“Painting is a vocation for me. I believe the art, which we produce, becomes part of our physical, emotional and intellectual reality. This puts a huge responsibility on my shoulders when I am creating, to make sure I give the best of me to my environment as I ‘immortalize’ a part of reality in the painting,” says Sherafatmand.
Lida Sherafatmand has exhibited her paintings since 1997 in more than 20 countries, including 60 collective shows and 25 solo exhibitions. She has received numerous art awards, including the Outstanding Artist Award from Asia Art Funds (New York/China) and Woman Art Award by Europe Art Awards and MUSA International Art Space, both in 2017.