Editor's View September 2017

LDB At 90 Launches New Website

If you have wandered onto LDBInteriorTextiles.com in the past couple of weeks, you may have noticed a difference. This year, LDB Interior Textiles magazine celebrates its 90th birthday and in honor of it, we’ve redesigned our website.
Decades ago, when websites were first introduced, publishers wanted to protect the content of their print magazines. So for many years, the online website component of the brand became something else, filled with pages of information that often didn’t repeat or even refer back to the magazine’s content.
The websites of trade publications in particular frequently became cluttered affairs, so busy with boxes and bunches of diverse editorial information and advertising that sometimes it was difficult to sort it all out. The no-frills “tradey” took, of course, was a reflection of the design of some print trade publications themselves, so it carried over into their websites.
Traditionally, many trade publications have been viewed as frumpy cousins of their glossy consumer counterparts. Perhaps a theatrical analogy fits the situation: the behind-the-scenes business area is home to all things heavy duty and nitty gritty, while polished performances and eye-catching visuals entertain the consumers out front.
However, times have changed and today’s world is a very visual one. Professionals are consumers, too, so why not seek to make their information-filled trade publications as visually appealing as consumer options they see every day? Why not strive to be smart and good looking at the same time if one can?
At LDB Interior Textiles, we take care to produce a good-looking print publication each month that all professionals in home fashions can be proud to say is their industry magazine. What LDB Interior Textiles looks like is also dictated by the sectors of the industry we primarily serve—the moderate to luxury level.
So in updating our website, we’v opted out of old-fashioned thinking and put the magazine front and center, designing a clean, modern, consumer-magazine-like look that affords easy access to information that is in and about the print magazine itself.
There are still “extras”—breaking news that used to be featured on our home page and that might surface between print issues now has its own page under the “Industry News” menu tab, along with an “Industry Events” page listing major international trade shows and markets throughout a calendar year.
The new LDBInterior Textiles.com also has been designed to be mobile-device compatible—so it’s easy to view on-the-go via smartphone or tablet.
Next month, we’ll continue to mark our 90th year by focusing on the art of survival in our exclusive, annual “State of the Industry” report. And, of course, you’ll see the Fall edition of our exclusive “Haute Home” section devoted to the luxury sector as well as a preview of products debuting at High Point Market.
Meantime, a plethora of new products on view during N.Y. Home Fashions Market awaits you in this issue, along with our exclusive Window View section that presents what’s new in window treatments including and beyond N.Y. Market debuts.
Feel free to keep up with what’s happening with us anytime at the redesigned LDBInteriorTextiles.com.